1. Executive Foreword
Close to two decades ago we had a newsletter called Livewire. It was the first official online communication tool with industry stakeholders, and of course our most valued partner in the industry – our beloved potato lovers. Guess it is safe to call the defunct Livewire – Deadwire!
Without death, defeat and/or obscurity, there can never be resurrection. If there was ever a time to believe in the concept of resurrection, it is now. The Marketing Division of Potatoes South Africa is always in the pursuit of crisp, current, and consequential ways of touching base with our stakeholders.
After many deliberations, we are proud to introduce to you our resurrected newsletter. It is one of several added contact points where we are happy to connect with fellow potato lovers. Through this platform we hope to connect with you on every level and share wonderful potato developments that are of relevance to you! Do not take my word for it: read for yourself, subscribe and get involved.
Join our journey as we continue to inspire all South Africans about the true classic goodness of potatoes. Baked, grilled or sizzled…nothing matches the taste, convenience, and versatility nature of potatoes.
Yours in potatoes,
Potatoes SA: Marketing Manager
2. Letter from the Editor
If 2020 was the year of unforeseen monumental changes, then perhaps 2021 can be best described as a year of no turning back. The wheels of motion towards a new dispensation have begun and with unprecedented lockdowns, travel bans and changes towards life as we knew it – 2021 spears on towards adaptability, creative solutions and calling for the redefinition of marketing communication in this day and age.
Now, more than ever before, we need to engage with our internal and external stakeholders – and this newsletter is just one of the many exciting ways we’re reaching out to spud lovers. Yet, like everything spud-tacular, it needs a name. Visit our New Competitions page to find out how you can help us name this newsletter and win in the process!
Potatoes SA: Marketing Specialist
3. Foodie Feature
It’s no secret: Potato Nation is crazy about the taste, convenience, versatility, value for money – and even the health benefits of potatoes. There’s so much we want to say about potatoes, but sometimes we merely revert to recipes and pictures; after all, a picture is said to convey a thousand words. One of the foodies we’re working with this year is Leila Saffarian, from Pass the Salt blog.
She’s an experienced food editor for Your Family, Food and Home, and Joburg Style magazines. We’re always inundated with questions on social media as to who are some of the people we work with to create jaw-dropping potato dishes, well, ask no more. We’ve heard you and will start featuring them one by one. This month, the spotlight shines on Leila!
Potato Nation (PN): What do you think of potatoes?
Leila Saffarian (LS): Is that a real question?! Potatoes are one of the great kitchen and meal staples! It can be as simple as, well, a humble baked potato or jazzed up to be the star of the dinner table. – And who doesn’t love a super creamy potato bake? I honestly love potatoes! I grew up with potatoes appearing in most of our meals and I always have potatoes in my kitchen.
PN: How do you come up with new and refreshing recipe ideas?
LS: Gosh, there are so many ways! Obviously, social media plays a big role: Instagram and Pinterest have some wonderful ideas and foodie pages and feeds to follow. I’m also a bit of a food nerd – I still enjoy popping into a book store and paging through local and international food magazines and recipe books – am I giving my age away here? But you do really get inspired when you see beautiful images of food. I like to take elements from different recipes and combine them to create some new dishes – sometimes it works, sometimes it’s back to the drawing board, or should I say, chopping board.
PN: What’s your overall favourite potato dish?
LS: Mmmmmm, that’s a tough one, it’s like asking which of your children is your favourite… If I had to choose, I’d say that an old-fashioned delicious potato salad is pretty high up there: perfectly cooked potatoes, creamy mayonnaise, some chopped boiled egg, salt and pepper. Make it as fancy or simple as you like.
PN: What do you hope people take out from your recipes?
LS: That cooking doesn’t have to just be about standing in front of your stove and following the recipe to a tee… That you create a meal based on an idea and follow-through with what you have available to you.
PN: What do peeps not know about you?
LS: Some might know, some might not – I LOVE CHILLI! Shouting* because I really do – I eat them with every meal. Oh, and that I’m really quite short – dynamite comes in small packages and all that…
PN: Who is your favourite food stylist(s), and why?
LS: Eeeeek, that’s hard, I have so many, both locally and internationally. Locally, I love the work that Dash is producing (@foodbydash on Instagram). She has a great way of incorporating traditional Indian flavours with a really modern twist. Her food just also makes me really, really hungry! I also really love following loads of food photographers too, like Christelle Grobler, who I was actually lucky enough to shoot some recent work with for Potatoes SA – and yes, Christelle loves potatoes too!
PN: Any last thoughts?
LS: Keep cooking, keep experimenting, keep things spicy in the kitchen! (I’m talking about always having chillies on hand) and most of all take lots of photos of your food!
PN: Where can people connect with you?
LS: I’m pretty social on my Instagram feed: @pass_the_salt_blog or via my website and blog: www.passthesalt.co.za
4. Ask an Expert
I wore my South African colours with pride as I watched news reports of frontline workers getting their Covid-19 vaccination shot. While this is no doubt a process – and a symbol of hope that the que is getting shorter – it may a while until such shots are available to the general public. As a young professional who may only get the opportunity to be vaccinated after the essential workers, elderly and most vulnerable… What cost-effective steps can I take to boost my immune system?
Ms. Nkhensani Sithole (25)
This month’s expert is Claire Julsing-Strydom, a registered dietitian and co-founder of Nutrition Solutions – one of the largest dietetics’ practices in South Africa. She has been in clinical practice for 16 years and is the past president of the Association for Dietetics in South Africa. She completed her Master of Science Degree in Dietetics (University of the Free State), focusing on the impact of ARV medications on nutritional status.
As regular handwashing, sanitising, social distancing, and the wearing of masks becomes the new normal, we continue to do all that we can to manage our risk of illness and disease. The good news is that there is a lot we can do to strengthen our body’s natural ability to fight off illness by supporting a healthy immune system. Click here to read Claire Julsing-Strydom’s response.
After lengthy extended lockdowns, we understand that you may find it a bit harder to wake up in the mornings – and that’s just where our featured breakfast recipes come in to inspire. These newly updated recipes on our Potato Nation website are everything from cheesy to spud-tacular!
Created by foodie, Anna Montali and brought to life by food photographer and stylist Shaun Smith; we can’t get enough of them. Fall in love with waking up in the morning and preparing the most important meal of the day with style – and potato-inspired Goodness of the Earth. Click here to see these newly loaded recipes – and so much more.
This newsletter is all about you, for you, and made with you in mind. It is, therefore, that there could be no better person to name this new Potato Nation Newsletter than You!
The competition closes 20 March 2021. You must be subscribed to our newsletter and follow our social media page to enter. Visit our New Competitions page for the full T&Cs and entry details.