1. Executive Foreword  We did it! We, all who embrace South Africa’s favourite vegetable, stood up to be counted on 5 May 2021 to be part of history in the making. Representation arose from the potato value chain – including, but not limited to farmers, distributors, informal and formal sector, and consumers – to partake…

1. Executive Foreword  Close to two decades ago we had a newsletter called Livewire. It was the first official online communication tool with industry stakeholders, and of course our most valued partner in the industry – our beloved potato lovers. Guess it is safe to call the defunct Livewire – Deadwire! Without death, defeat and/or obscurity, there can…